A non-government entity
California Privacy Notice (CCPA/CPRA)
Last updated: 5/27/2025
This notice supplements the Seniors Guide Privacy Policy and applies only to California residents. It explains your rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the “CCPA/CPRA”). “Personal information” here includes “sensitive personal information” as defined in the statute.
At‑a‑Glance: Your Key Rights
Know / Access – what data we hold and how we use it
Delete – ask us to erase your data
Correct – fix inaccurate data
Opt‑Out – stop the sale or sharing of your data and limit sensitive‑data use
Portability – get a copy in a portable format
Automated Decision‑Making – opt out of significant automated decisions (when rules take effect)
Non‑Discrimination – no penalty for exercising your rights
We honor browser‑level Global Privacy Control (GPC) signals as valid opt‑out and sensitive‑data‑limit requests. We do not knowingly sell or share personal information of anyone under 16 without opt‑in consent.
1. Detailed Description of Your Rights
2. Categories of Personal Information Collected & Disclosed (Last 12 Months)
3. Why We Collect, Use, and Disclose Your Information
We use personal information to:
Provide, maintain, and improve our services
Prevent fraud and ensure security
Deliver and measure advertising and marketing
Process transactions and customer support requests
Perform analytics and research
Comply with legal obligations
Sensitive personal information is used only for purposes the law calls “necessary and proportionate,” such as authentication and fraud prevention.
4. How to Exercise Your Rights
5. Data Retention
We keep personal information only as long as necessary for the purposes described above or as required by law. Specific retention periods are listed in our Data Retention Schedule (see the Privacy Policy or request a copy).
6. Financil Incentives & Loyalty Programs
Occasionally we may offer programs—e.g., a one‑time coupon for joining our newsletter. We will disclose:
The material terms of the program
The categories of personal information involved
How the value of the incentive is reasonably related to the data provided
Participation is voluntary. You can withdraw at any time (for example, by clicking “unsubscribe” in marketing emails or contacting us through the channels in Section 4).
7. California “Shine the Light” (Civ. Code §1798.83)
Once per calendar year, California residents may request a list of third parties to whom we disclosed personal information for their direct‑marketing purposes. Send your written request to:
Attention: Privacy / Shine the Light
Seniors Guide
2637 E Atlantic Blvd #12566
Pompano Beach, FL 33062
8. California Minors
If you are a California resident under 18 and a registered user, you may ask us to remove content you posted by emailing [email protected] with the subject “California Minor Content Removal.” Removal may not be comprehensive—for example, when another law requires retention or when the content has been re‑posted by others.
9. Delete Act (SB 362) Notice
Starting January 1, 2026, California residents may use the California Privacy Protection Agency’s Delete Request & Opt‑Out Platform (“DROP”) to request deletion of data held by data brokers. We will treat valid DROP submissions as CCPA/CPRA deletion requests.
10. Accessibility & Alternate Formats
If you need this notice in an alternate format (e.g., large print, Braille, audio), please email [email protected].
11. Updates to This Notice
We may revise this notice from time to time. Material changes will be posted here at least 30 days before they take effect, and the “Last updated” date will be revised.
12. Contact Us
Seniors Guide2637 E Atlantic Blvd #12566
Pompano Beach, FL 33062
[email protected]de
Seniors Guide is not affiliated with the US Government.
Please see online resources below for more information on related topics:
We do not offer every plan available in your area. Currently, we represent 17 organizations which offer 96,646 products in your area. Please contact Medicare.gov, 1–800–MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
Participating sales agencies represent Medicare Advantage HMO, PPO, and PFFS organizations and standalone PDP prescription drug plans that are contracted with Medicare. Enrollment depends on the plan’s contract renewal.